SAV Director of Operations Heather Costa, Records Hundreds of Radio & TV Spots for Carrier and Cub Cadet Quarterly!

By Heather Costa

I have been very fortunate that each quarter, for the past two years, I have been hired to record hundreds of radio and TV spots for Carrier AC & Heating and Cub Cadet, a lawn and garden manufacturer. These spots air all throughout the United States. Back in May 2010 I was approached by a Florida based production company who had found my website while doing an online search. The relationship started out with just a few commercials here and there. Then within a month, they sent me the first large project requesting 44 radio spots and 133 commercial spots for Carrier AC & Heating! I knew I had my work cut out for me, but I was very excited for the opportunity and provided my best work possible with a quick turnaround. With each project since, the number of spots have increased.

I record commercials with this production company on a regular basis (ranging from 5 second tags to 60 second spots,) however, I can always count on receiving those big bulk projects for both Carrier & Cub Cadet once a quarter as the seasons change and it’s time to revamp their marketing!

Carrier uses this production company to create commercials for many of their distributors, such as Mike Morello, Air Pro Services, Baxter Oil Company and more! Cub Cadet does the same, so the projects I record are again for distributors such as Hoyt’s AG Supply, Clermont County Equipment and Gossett Farm Equipment, among others.

I’ve also had the opportunity to record numerous car dealership commercials for them and believe it or not, motorcycles too! I never would have pegged this as a niche for myself, but the client apparently did! It’s wonderful having outstanding relationships with production companies that rely on you and you on them as well. It’s also a great opportunity to share the jobs with other VO talents. I’ll occasionally be asked for referral recommendations for different types of voices that I obviously can’t provide, such as male, Spanish, etc. After all, VO success doesn’t just include booking jobs, it’s also about building relationships.

Click here for some Carrier & Cub Cadet spots that Heather recently voiced:

Posted on July 26, 2012, in Meet Our Staff, Such A Voice and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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