Monthly Archives: January 2013
Join us THIS SUNDAY, January 27th 8:00 – 9:00 PM Eastern Time with Voice-Over Talent/Coach Ben Marney as he discusses Adding Music and Sound Effects to Your VOs
If you are not currently enrolled in our Bi-Weekly Live Training Series but would like to join us for this event for $25, please click here to sign up!
*Once you have signed up, please check your email just prior to Sunday’s session to receive the link to attend.
To Your Success!
~The Such A Voice Team
You’d like to set up a Facebook business page for your voice-overs, but you’re not sure what steps to take to make the most of this free social networking opportunity. You can certainly be successful in landing clients through Facebook, however, it’ll probably be even more beneficial to you in using it as a way to build up your credibility in the voice-over industry with your VO colleagues.
First of all, even if you have a personal Facebook page, it is recommended that you set up a business page specifically for your voice-over business. You can certainly invite all of your friends to “like” your page, but you’re not going to want everyone who “likes” your business page, to see all of your personal Facebook page information.
On your Facebook business page, you want to include your logo in either your profile picture or your cover photo. Some talent prefer to have their logo as their cover photo and then a professional headshot as their profile picture, so that clients & colleagues can relate to them on a more personal level. Others prefer to have their logo as their profile (since that’s how everyone recognizes them) and then put some other industry related photo for their cover–an image of a WAV file, studio equipment and so on. Either option is fine!
Make sure that your business contact information: phone number, website, email address and any other relevant info is updated correctly. You want to make it easy for others to find your info, if they’d like to check out your demos, your website, etc. In the sections entitled “About” and “Personal Information” you can include information about your voice, training, services, clients, etc. You can fill out either however you see fit, just make sure that you’re not redundant and that you include everything that’s important.
Ideally you should post on your Facebook business page 2-3 times per week, if not more. Once a day would be even better–but you have to have relevant information to post. You should use this page to advertise your VO work, seminars you’re attending, training you’re working on, etc. as well as sharing what other VO colleagues post and other exciting industry news. If your page is always just about you, followers may not be as inclined to check it regularly.
Take advantage of the ability to post in the future! It’s a wonderful tool. You can schedule as many future posts as you’d like just by setting the date and time in the “Write something” window before you hit “post”. You can also see how many people viewed your post afterward which can be a good indicator of the best days/time to post. Obviously you want to capture as many people as possible.
In addition to posting information about your successes and “sharing” information from your colleagues, posting VO industry related articles that you find on the internet, etc. you should also post industry related questions to engage your followers. It’s a great way to start a conversation and build your credibility by posting appropriate information and responding to comments.
With a Facebook business page, you have access to your “Admin panel” this will show you how many posts you have done, the reach (who saw it) and who is talking about (who commented or “shared” your post.) This is a very valuable tool to keep track of. You will also be emailed weekly (or however you set up your settings) the stats as well as new likes each week, how many are talking about it and your weekly total reach.
You should also become familiar with the tabs up top–edit page and build audience. Most of that is self explanatory, but be sure to check out the “use activity log” under the “edit page” tab. That will show you all previous posts and all future scheduled ones.
There are also Facebook ads that you can purchase, if you so choose. You set up a campaign and the target audience, how often you want the ad run, etc. You can find out more information about those here.
Facebook is a great networking opportunity to build up relationships and discover new clients–have fun with it!
Kelly Libatique started booking voice-over jobs while still in his training with Such A Voice Coach Talia Gonzalez
Kelly Libatique started booking voice-over jobs while still in his training with Such A Voice Coach Talia Gonzalez, before he even had his professional demos produced!
We sat down with Kelly Libatique to hear more about his amazing success having just started out in this industry. Congratulations to Kelly on all of his achievements and we thank him for sharing such encouraging words with others looking for that hope & guidance as they venture into this exciting field.
Q: What inspired you to want to get into voice-overs?
A: As a theatre actor since college, I’ve been inspired for years to explore other areas of performing. Also, in the last ten years or so, I’ve been a technical trainer and curriculum developer in the high-tech and telcom industries and have used my voice extensively in recorded training material. After being told numerous times over the years that I’d be good at something like this, I’m so glad I made the decision to give it a whirl.
Q: Who was your instructor at Such A Voice & what about that person made them a good fit for you?
A: My coach was Talia Gonzalez, and I can’t say enough about her. In just a couple of sessions, we had found out pretty clearly what I was good at and what needed serious work. And the stuff that needs work STILL needs work. But her coaching and advice from real-world experience was invaluable. She challenged and pushed me out of my comfort zones and made me see what else I could do. She genuinely cared about me getting things right. It’s an investment in time and resources to get one-on-on coaching, but if you’re a newbie, you must do this.
Q: What do you see as your own VO strengths and why you will continue to succeed at this?
A: My strengths are having a strong, authoritative delivery, and if you need specialized or otherwise technical jargon–no problem. I also pull from my stage and camera experience a lot. But one of the things Talia had to knock out of me was my “default” trainer voice. No matter what copy I read, I tended to return to my flat, heavy-handed, “here’s the info” kind of voice. On the plus side though, I have found that many audiobook authors like this voice for the narrative portion. After that, I pull from my acting training and experience to create characters.
Q: What did you take away from Such A Voice that will be the most beneficial to your career?
A: I took away many things from SAV, but I can name two biggies. The first is the need to stay “one-on-one” when recording spots. The Script Analysis, as it’s called, is fundamental, and is especially helpful once you become good at doing it quickly. Without that, I’d still be doing my instructor/radio announcer voice; I speak to the masses, as it were, by instinct, but in VO, you have to be talking to one person. The second is the overall picture about marketing, even to the smaller markets, that many don’t think of. I’ve read a few books from other sources on the subject since, but you need to have an understanding of the business side of VO. Most of us artists just want to perform, that’s where the fun is. But it doesn’t matter how good the performance is if you’re not out there getting heard by the right people. I can almost never attend the SAV bi-weekly live training sessions, but I listen to the recordings and the real-world tips you get there are chock full of great info.
Q: What VO jobs have you booked and/or opportunities that you’ve had since joining our program?
A: I just completed my fourth audiobook and am already enjoying monthly revenue from that. I hopped on to ACX.com and started auditioning and found work right away. My current book is the first of a trilogy series that the author already wants me to do.
Although it’s a ripe market, audiobooks are not for everyone. They are long hours of recording and editing, and the pay is not as good per hour of effort. But the practice is priceless. If you’re not good with mic techniques or the bells and whistles of your recording software, audiobooks will take care of that. ACX has a strict audition process and even before the author or publisher gives the final Go, you need to demonstrate the ability to produce fully edited and ready-to-publish recordings.
I also did a promo for a Russian startup called Instengine. I booked that when Voices.com offered me 30 days for ten bucks. Why not, right? So I signed up and got the offer after auditioning for about 25 jobs. I was told later that was pretty darn good luck. The promo is featured on their homepage at Instengine.com and also on YouTube.
After my 30 days on Voices.com, I dropped out again until my official demos were done by SAV. My demos have now just been completed and are featured on the website I threw together — KLVoice.com. So I may hop back on to Voices or Voice123, we’ll see.
Q: What advice would you give to aspiring voice talent?
A: There’s an old saying: A year from now, you’ll wish you’d started today. I guess that sums it up for me and VO. I wish I’d gotten serious about it sooner and received the proper training and knowledge to get a real start.
Going back several years, if you were to make a list of everything you’re NOT supposed to do, I did them all. I bought equipment I didn’t know how to properly use. I tried, lamely, to make my own demos. I used copyrighted music for background on demos and auditions. And it got me absolutely nowhere. (Good thing too or I may have been sued!) Discouraged, I put it all aside for a couple of years and tried to forget about it. But I couldn’t. I knew I wanted to try. Then one day I ran into a class called “You’re On The Air” taught by SAV’s Lisa Foster and my fire was rekindled. I saw, laid out, practical steps I could take to get real training from pros. After doing some research on different companies out there, I found that SAV has a good reputation and many of their students are out there doing real VO work. So I signed up and here I am. And hopefully, someday, I’ll be able to say, “and the rest is history.” :)
Q: Is there anything else that you’d like to add?
A: You may try VO and find it’s not for you, but that’s just life. If it’s a desire in your heart, you need to just dive in and give it a go. You may be surprised. My situation is this: I have a day job and two boys, ages eight and twelve at home. Under these sometimes crazy, chaotic, and noisy circumstances, I’ve started a paying part-time VO career. You can do this if you have the determination and the right guidance. What’s the Nike slogan?: Just do it. (But do it the right way . . .)
Our Career Consultant Faith Coons is using her voice-over skills on her new radio show: Let’s Talk Health Radio!
What I have learned is that it’s not all about a diet but about changing from within and addressing the core issues that keep us where we are. Then and only then can we change the outside but it has to start with what’s deep inside of us and not by just treating the symptoms. We all have a story and I hope my story inspires and encourages you to start and never give up on your journey to total health and wellness. Or if you have already started to keep going!
Our Career Consultant Faith Coons is using her voice-over skills on her new radio show! You can read all about it on her blog. Her internet radio show, Let’s Talk Health Radio, launches tonight, January 22nd at 8:30PM Eastern.
Join Faith as she shares her story to total health & wellness. You can listen to her show here: Listen Live or click for the replay.
Faith is using her voice-over skills on Let’s Talk Health Radio and has been successful in obtaining sponsors for her show & as a result is booking more voice-over work! It’s a win-win business all around. We wish Faith the very best in her new endeavor and look forward to listening to her show each week.