You’d like to set up a Facebook business page for your voice-overs, but you’re not sure what steps to take to make the most of this free social networking opportunity. You can certainly be successful in landing clients through Facebook, however, it’ll probably be even more beneficial to you in using it as a way to build up your credibility in the voice-over industry with your VO colleagues.
First of all, even if you have a personal Facebook page, it is recommended that you set up a business page specifically for your voice-over business. You can certainly invite all of your friends to “like” your page, but you’re not going to want everyone who “likes” your business page, to see all of your personal Facebook page information.
On your Facebook business page, you want to include your logo in either your profile picture or your cover photo. Some talent prefer to have their logo as their cover photo and then a professional headshot as their profile picture, so that clients & colleagues can relate to them on a more personal level. Others prefer to have their logo as their profile (since that’s how everyone recognizes them) and then put some other industry related photo for their cover–an image of a WAV file, studio equipment and so on. Either option is fine!
Make sure that your business contact information: phone number, website, email address and any other relevant info is updated correctly. You want to make it easy for others to find your info, if they’d like to check out your demos, your website, etc. In the sections entitled “About” and “Personal Information” you can include information about your voice, training, services, clients, etc. You can fill out either however you see fit, just make sure that you’re not redundant and that you include everything that’s important.
Ideally you should post on your Facebook business page 2-3 times per week, if not more. Once a day would be even better–but you have to have relevant information to post. You should use this page to advertise your VO work, seminars you’re attending, training you’re working on, etc. as well as sharing what other VO colleagues post and other exciting industry news. If your page is always just about you, followers may not be as inclined to check it regularly.
Take advantage of the ability to post in the future! It’s a wonderful tool. You can schedule as many future posts as you’d like just by setting the date and time in the “Write something” window before you hit “post”. You can also see how many people viewed your post afterward which can be a good indicator of the best days/time to post. Obviously you want to capture as many people as possible.
In addition to posting information about your successes and “sharing” information from your colleagues, posting VO industry related articles that you find on the internet, etc. you should also post industry related questions to engage your followers. It’s a great way to start a conversation and build your credibility by posting appropriate information and responding to comments.
With a Facebook business page, you have access to your “Admin panel” this will show you how many posts you have done, the reach (who saw it) and who is talking about (who commented or “shared” your post.) This is a very valuable tool to keep track of. You will also be emailed weekly (or however you set up your settings) the stats as well as new likes each week, how many are talking about it and your weekly total reach.
You should also become familiar with the tabs up top–edit page and build audience. Most of that is self explanatory, but be sure to check out the “use activity log” under the “edit page” tab. That will show you all previous posts and all future scheduled ones.
There are also Facebook ads that you can purchase, if you so choose. You set up a campaign and the target audience, how often you want the ad run, etc. You can find out more information about those here.
Facebook is a great networking opportunity to build up relationships and discover new clients–have fun with it!