Posted by SuchAVoice.com
Connecting with your target market is the primary purpose of your advertising campaign, but discovering which channels will work is often a bit of a crap shoot. Now that webinars, online advertising, and podcasts are opening new channels of communication, more companies are working on slogans and messages to increase the presence of their brand. Television and radio advertising still offers a lot of benefits, and each and every one of these sales and marketing channels are made better with the use of a voice over.
Adding voice overs to your marketing strategy helps to differentiate your brand and create a unique message. Whether you’re trying to persuade your customers to purchase something, present new information, or just entertain an audience, voice overs can deliver your presentation in a unique way. Effectively delivering your message assists in creating a powerful presence for your business; consider how often a jingle, slogan, or just a single sentence can become a part of pop culture. Having the right voice behind your message can definitely "pump or dump" your marketing campaign.
The first item to consider with voice overs is what your target market looks like. Consider demographics like age, ethnicity, and location. If you’re selling to clients in the South, for example, you might want to choose voice talent and marketing themes with key elements of Southern culture and a Southern accent. When your clientele can connect with the voice and the message, they’re much more likely to remember the slogan, message, and more importantly, your enterprise.
The second thing to consider is how to hire the right voice over talent. Voice over artists can be represented by an agent or they might have developed their own web pages and online profile. Some voice artist directories can assist you in your quest; artists can be searched by keyword, age, type, and background so you can locate a strong match with less legwork involved.
The third item to consider is how long you’ll need the voice over talent. If you’re developing a selling strategy that includes various marketing messages and promotions for extended periods of time, you’ll need to develop a contract with your talent. If you don’t want to keep switching voice artists and destroy the true "voice" of your image, consider how you can negotiate payment for the long-term, and plan on hiring the talent for more than just one campaign at a time. In many cases fees are negotiable.
Voice overs are an excellent way to boost your image and extend a more professional image with your marketing campaign. From radio-advertising to podcasts to web pages, the voice over plays an essential role in conveying the right communication to your buyers.