Join us THIS SUNDAY, February 24th 8:00 – 9:00 PM Eastern Time for the bi-weekly session with Voiceover Talent/Coach Ben Marney as he discusses Goals & Business Planning for 2013
- The reality of the Voice-Over business
- What should your realistic goals be
- Long range plans
- The SMART system to making plans and goals
If you are not currently enrolled in our Bi-Weekly Live Training Series but would like to join us for this event for $25, please click here to sign up!
*Once you have signed up, please check your email just prior to Sunday’s session to receive the link to attend.
To Your Success!
~The Such A Voice Team
You’d like to set up a Facebook business page for your voice-overs, but you’re not sure what steps to take to make the most of this free social networking opportunity. You can certainly be successful in landing clients through Facebook, however, it’ll probably be even more beneficial to you in using it as a way to build up your credibility in the voice-over industry with your VO colleagues.
First of all, even if you have a personal Facebook page, it is recommended that you set up a business page specifically for your voice-over business. You can certainly invite all of your friends to “like” your page, but you’re not going to want everyone who “likes” your business page, to see all of your personal Facebook page information.
On your Facebook business page, you want to include your logo in either your profile picture or your cover photo. Some talent prefer to have their logo as their cover photo and then a professional headshot as their profile picture, so that clients & colleagues can relate to them on a more personal level. Others prefer to have their logo as their profile (since that’s how everyone recognizes them) and then put some other industry related photo for their cover–an image of a WAV file, studio equipment and so on. Either option is fine!
Make sure that your business contact information: phone number, website, email address and any other relevant info is updated correctly. You want to make it easy for others to find your info, if they’d like to check out your demos, your website, etc. In the sections entitled “About” and “Personal Information” you can include information about your voice, training, services, clients, etc. You can fill out either however you see fit, just make sure that you’re not redundant and that you include everything that’s important.
Ideally you should post on your Facebook business page 2-3 times per week, if not more. Once a day would be even better–but you have to have relevant information to post. You should use this page to advertise your VO work, seminars you’re attending, training you’re working on, etc. as well as sharing what other VO colleagues post and other exciting industry news. If your page is always just about you, followers may not be as inclined to check it regularly.
Take advantage of the ability to post in the future! It’s a wonderful tool. You can schedule as many future posts as you’d like just by setting the date and time in the “Write something” window before you hit “post”. You can also see how many people viewed your post afterward which can be a good indicator of the best days/time to post. Obviously you want to capture as many people as possible.
In addition to posting information about your successes and “sharing” information from your colleagues, posting VO industry related articles that you find on the internet, etc. you should also post industry related questions to engage your followers. It’s a great way to start a conversation and build your credibility by posting appropriate information and responding to comments.
With a Facebook business page, you have access to your “Admin panel” this will show you how many posts you have done, the reach (who saw it) and who is talking about (who commented or “shared” your post.) This is a very valuable tool to keep track of. You will also be emailed weekly (or however you set up your settings) the stats as well as new likes each week, how many are talking about it and your weekly total reach.
You should also become familiar with the tabs up top–edit page and build audience. Most of that is self explanatory, but be sure to check out the “use activity log” under the “edit page” tab. That will show you all previous posts and all future scheduled ones.
There are also Facebook ads that you can purchase, if you so choose. You set up a campaign and the target audience, how often you want the ad run, etc. You can find out more information about those here.
Facebook is a great networking opportunity to build up relationships and discover new clients–have fun with it!
An accountabilibuddy is a term coined by the South Park cartoon to describe someone who is assigned to you to keep you accountable. This term was introduced to me at VOICE 2012 (since I don’t watch South Park) when I attended Tom Dheere’s session titled: Goals & Action Plans: Putting it All Together.
While the term accountabilibuddy is new to me, the concept of an accountability partner is not. I have had several in my life and they have always kept me on top of the things that are important and in helping me reach my goals. I have attended and read many books on reaching goals. Being accountable to someone is without a doubt a great way to achieve success. It helps keep you from slacking off or worse yet let a year or two go by without reaching your goals.
Tom’s session was the first on accountability, that I had attended in the context of voice-overs. It was great to be reminded of the importance of having a mission statement, weekly, monthly and yearly goals along with an action plan to reach those but of course it all stems from your mission statement. Your accountabilibuddy is someone you share these things with so they know what to hold you accountable for week after week.
Tom challenged us to go out and find one while we were at VOICE and not to leave without one. Seeing how there were over 400 VO talents there it wasn’t hard to find one. In fact, my accountabilibuddy is someone that I just met at VOICE but we hit it off really well and she approached me and I said YES!
Since then we have met three times. We are meeting on a bi-weekly basis to start off with since we are both pretty busy but it has already helped us to stay focused on the things we want to implement that we learned at VOICE.
So how about you? Ready to find yourself an accountabilibuddy? I hope so. Here are my recommendations on finding one:
- Find someone who lives close to you if at all possible. This will help you foster a strong relationship. If this is not possible don’t fret, the phone or skype work just as good. The only downside is you can’t share a meal together to celebrate reaching big milestones.
- Find someone who you connect well with and won’t be offended, hurt or defensive when they call you out on your excuses or anything of the sort. Of course, the person should also be encouraging but sometimes we need to hear the hard stuff or else we won’t grow or change.
- Find someone who is at the same level as you are or a bit ahead. Otherwise, if the person is significantly ahead of you then it’s more of a mentoring relationship not an accountabilibuddy. Although having a mentor is another great way to learn and achieve your goals. View our mentor program called Career Advisory if you want to add this level to your success as well.
- Be ready to implement not just talk about what you like to do.
- Have fun! Having accountability isn’t all about deadlines and work. It’s work but it should also be fun except when you need a kick in the hiney to get moving : ).
These are just ideas, if nothing else it helps you to think through who can be your accountabilibuddy. Mine doesn’t live close in fact she lives in another state, I just met her so we are not only growing our voice-over business but also building a new relationship, which is fun.
To Your Voice-Over Succes,