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Big Fish in a Small Market

bigfishWhen you’re on vacation and someone asks you where you’re from, chances are you’ll tell them you’re from the closest big city to your suburb. After all, who’s heard of little Decatur, Georgia? You say you’re from the nearest big city to Decatur, which is Atlanta, because people are likely to be familiar with Atlanta.

Marketing yourself in the voice-over industry is no different. When networking with clients who may need a voice-over artist’s services, let them know you are from a bigger market than your suburb. Even if you’re just starting out, new clients may feel more confident about a voice-over artistĀ from Sacramento, CA, than, say, someone from Elk Grove. People who live in smaller towns always see city people as being pros at whatever they do.

Now that you have established yourself as a voice-over talent from a major city, don’t try to market yourself in the big city. That is one of the big mistakes that new voice-over artists make when they’re just starting out. They receive their voice-over training, they produce their demo reels and then they try to compete with the big fish in a saturated market.

Instead of setting yourself up for this challenge, make contacts with people in the suburbs. Better yet — start with your own! Chances are you’ll know someone in your local area who knows someone who owns a business who needs a voice-overĀ for an answering machine prompt, a radio commercial, a website recording, or a corporate narration. Once you’ve landed that first gig, mention to the happy client that you are available for more voice-over work in the area and don’t hesitate to ask if they can recommend another business that you can contact to offer your services.

With some diligent voice-over technique practice and creative networking skills, you should find yourself with repeat business before you know it!