With 150 million members in over 200 countries, LinkedIn has established itself as a professional social media powerhouse. Below are a few hints & tips for navigating and making the most of LinkedIn.
Much like Facebook, LinkedIn allows a user to set up a personal page as well as a business page. A personal page should be used to show an entire history of your work, much like a complete online resume. You can acquire recommendations from previous employers, colleagues and the like. A business page should be used for the business you currently own or a business in which you function as an employee. Although there are similarities in how both pages are used, your business page should be completely focused on the industry you currently work in while your personal page content may vary.
LinkedIn is meant to be strictly professional, so there shouldn’t be any intimate details or incredibly personal information that appears on your profile.
If you have a business Twitter account, make sure that you link that account with your LinkedIn profile. This will allow you to share updates using your Twitter account. In order to link your account you need to log into LinkedIn, click on ‘Profile’ and then ‘Edit Profile’. In the top portion there is a field called ‘Twitter’. Click ‘Edit’ next to that field and you can add in a Twitter account and choose to import your tweets directly into LinkedIn.
Make sure that your personal brand image is aligned between LinkedIn and what a potential client would find if they did a Google search for your name or your business name.
Include an up to date professional headshot as your profile picture. As always, make sure that this image is consistent with your online brand (it should match your profiles on all sites.)
Your profile information should always be up-to-date and accurate. Add new projects that you’ve worked on and review your information on a regular basis to make sure that it is the most current information you have.
Collect recommendations from past colleagues to establish credibility with future employers or clients. Also remember to recommend colleagues that you respected from past jobs.
Be sure to network! LinkedIn’s focus is networking. Make sure that you find old connections, clients and peers and establish new connections through groups with similar interests to yours. Seek out companies that you hope to work with in the future.
Create a company profile for your business, linking your personal profile to your company. Potential clients can keep tabs on your company page to see what you’ve been working on.
Make sure that you include your services on your company page. You want to make it easy for people to see what you have to offer. To adjust this, click ‘Admin Tools’ on the right side of the page, then select ‘Add a product or service’. From there you select a category that best fits your service. You can name it, add an image, a URL, contact information and more.
Post regular status updates separate from your personal page to make sure that your company profile doesn’t become stagnant. You should aim to post one or two updates each day from your company page. The content can come from various sources, such as your website or blog.
Check the analytics of your business page to see what people are gravitating towards and what they’re steering away from. You can adjust the lesser-trafficked pages to have content more consistent with the popular pages. The analytics tab is the fourth tab over on the top of the page.
Make sure that you add a plugin to your blog or website that can direct people to your company LinkedIn profile. This is such a simple step and can help drive a lot of traffic to your LinkedIn page. Depending on which blog service you use, the way to go about this varies. If you are having trouble figuring out how to add this plugin, I would recommend doing a quick search on Google.
One of the greatest features of having a LinkedIn company page is that you can create multiple versions of your page that can be aimed at different audiences. Once you create the first version, you can click “New Audience” to create another version with a different description and overview to target that audience.
“My wife made me do it!” Phil Williams tells us… and now that he has found repeated success, it turns out to have been as good a reason as any to get into the voice-over industry!
When we asked Phil what made him want to get into voice-overs, we received an unusual response, “Truly, the real answer is my wife made me do it.” We found his honesty and humor both intriguing and inspirational. “I never had some secret, long-held desire to be in radio, or images of Don LaFontaine running through my brain for years ahead of time.” He elaborates, “Quite simply, the opportunity to attend one of the introductory ‘You’re on the Air!’ classes came up in a local college class list, and my wife firmly announced, ‘You’re going.’ We actually drove back early from New Orleans so that I could make the 7:00 PM start time. The 2 hours in that classroom were just pure fun… I came home, told my wife that I thought I’d found a new interest and after some financial considerations were nailed down I signed up a few months later!”
While it sounds a little simple, the truth is that Phil possesses many of the skills that students don’t often realize are vital to voice-over success. Knowing what your strengths are can be key to finding your personal success story. Yes he does have a stunning voice (click here to listen to some samples), but he also has a technical background. This knowledge has helped him to master the needed audio recording and editing skills voice-over artists must learn. He even created his own website and built his own sound booth with a soundless ventilation system- wow! With some basics already nailed down, Phil continued to search for his strengths within the industry by identifying a niche for himself.
“I’ve tried commercials, phone recording, and one time presentations, and finally tried audiobooks… and what I discovered about myself was that more than the money, I was looking for a lasting effect. Audiobooks seem to give me that effect.” Phil shared more details about his most recent success. “My latest audiobook, Rewire Your Brain: Think Your Way to a Better Life has been very successful and a lot of people have downloaded it in a short period of time. With royalty work, that kind of result works quite well. It also makes me feel like I’m making a difference. I’ve even gotten a hold of the author and we’re planning to get together sometime later this year. He’s submitted another work and he likes what I did with the Rewire book so much that he’s hoping I’ll do his next one. Talk about pumping up your enthusiasm!”
Phil has also voiced corporate video narrations, a speech recognition project, an NPR piece and two audiobooks in addition to this project. He is clearly enjoying his new career and offers some insights to his fellow aspiring artists, “Overnight success is probably not on your plate. It only happens once in a while.” He further recommends, “Use every tool in your arsenal. Talk to everybody and anybody who’ll listen, because, like any other job interview, you never know if that person at the super market might be a booking agent, or know one! Have your 30-second self-promotion piece nailed so that you can capture their attention with your capability. Shameless self-promotion is recognized as a strength- NOT a character flaw! My biggest advice is don’t be afraid to try different types of VO work. Everybody said ‘Find your own niche!’ You’re never going to know if you are good at certain types of voice work unless you just try them, and then try them again.”
Phil has also found both networking and continuing education to be crucial in pursuing voice-overs. Plus, remember that inspiration he had to get started in the first place? “My wife… Yeah, remember where you came from, and who helped put you there. Give back! Now that the audiobook niche is helping us, we go out a lot more, and she likes that!”
Best wishes to you Phil! We look forward to hearing about your continued success in the years to come.
Think back to when you just started voiceover classes. When you stepped up to the mic, what did you do with your body?
Many students who are practicing to become professional voice actors have subconscious mannerisms that actually inhibit their ability to perform. One bad behavior pattern to break early on is putting your hands in your pockets.
When you put your hands in your pockets, it is nearly impossible to get into character. “If you look happy, you sound happy. If you look like your hands are in your pockets, you sound like your hands are in your pockets,” says Brendan Coyle, Post Engineer.
Not putting your hands in your pockets is part of a greater lesson to learn to relax when you step behind the mic. As soon as you get your home recording studio put together, make sure to spend all of your practice time in it.
The more you practice in front of the mic, the more comfortable you will become. When you feel comfortable behind the mic, you will look and sound comfortable. Your body gestures will sync up with the character and the voiceover job and you will sound like the professional voice actor you want to be!